Benefits of Fashion Photography in Nigeria
Giving anything shape or form is what is meant by the word “fashion,” which also refers to making, building, or creating something with care or inventiveness. Clothing, footwear, lifestyle, accessories, make-up, hairstyles, and body posture are all forms of self-expression and autonomy throughout a certain time and place in a specific context.
Drawing with light is what the word photography, which comes from the Greek words photo, which means light, and graph, it also means to draw, literally. The act of photographing is the process of capturing an image, or photograph, on a light-sensitive medium or, in the case of digital photography, via a digital electronic or magnetic memory.
Fashion photography is a subgenre of photography that focuses on showcasing apparel and other fashion accessories. The majority of fashion photography is done for ads or fashion periodicals like Vogue, Vanity Fair, or Elle. It has developed into a crucial method for designers to share their work with the world. Fashion photography has established its own aesthetic, where the use of unusual settings or accessories serves to highlight the clothing and accessories.
BRIEF HISTORY ABOUT FASHION PHOTOGRAPHY
Since the beginning of photography, there has been fashion photography. Niépce created the first photograph with a camera in 1826. Nowadays, fashion photography is so well-liked in society, particularly with the introduction of new fashion icons and fads. Virginia Oldoini, Countess di Castiglione, a Tuscan noblewoman serving at Napoleon III’s court, was shown in 288 images in a book by Adolphe Braun that was released in 1856. She became the first fashion model because of the images, which show her in her formal court attire.
Fashion photography should be considered separately from straightforward apparel photography, which is just interested in pictures of the actual things. A fashion shoot involves a lot more than that. Models, lighting, and environment must all be considered.
TYPES OF FASHION PHOTOGRAPHY
There’s mainly four types of fashion photography, which are listed below:
- Catalog Photography
- High Fashion
- Street Fashion
- Editorial Fashion
BENEFITS OF FASHION PHOTOGRAPHY
The use of a photography studio has several benefits, especially for fashion firms. Here are a few examples:
The variables are entirely under your control
On a shoot, there is no need to be concerned about rain or wind, which could harm the models’ attire, make-up, and hair, as well as the camera gear. In addition, if it’s excessively sunny outside, it can be challenging to fight against the intense sunlight and accompanying shadows.
There won’t be any traveling to a far-off location, and the studio will have everything you need for your fashion session on hand. In general, a studio session is quicker, more effective, and more affordable in terms of cost per product. We can shoot between 80 and 90 pieces of clothing in a day with the correct models and setup.
A variety of backgrounds
Just because you’re avoiding nature doesn’t mean you should forgo a beautiful backdrop for your fashion shot. To achieve the desired effect, select a backdrop with a range of textures, colors, or settings. We have a ton of backdrops at our studio, including Colorama papers, exposed brick walls, and several custom-made sets.
Regulating the Illumination
On an outdoor shot, the lighting can fluctuate constantly. You have complete control over the lighting when you shoot in a studio, from soft tones to sharp shadows and dark and melancholy to light and dazzling. Backlighting backdrops is another method for creating a variety of appearances.
Finally, the subjects may feel more at peace and at ease with themselves, especially in such a hassle-free setting, and the final product is professional and high-quality if you choose models who are accustomed to working in a photography studio.
Fashion photography is a very broad topic and covers a wide range of different and sometimes complex photographic techniques. You have learned how to find and work with models and stylists, what equipment to buy and how to set up your studio environment, and how to work with clear direction and focus in mind.
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