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TV has authority
Information is widely available today. However, television has a unique authority. When you watch something on television, you are aware that millions of other people are doing the same and that it has been professionally manufactured, produced, and confirmed. TV continues to be the most favored and dependable source of news, culture, sports, and entertainment.

TV delivers quality
The production quality of television programming has never been greater than it is now, because to the hard work of talented individuals on and off-screen, who have built on decades of expertise and innovative ways of working and interacting with audiences.

TV gives a voice to good causes
Television, with its unparalleled reach and emotional impact, allows for effective appeals to action during humanitarian crises, natural catastrophes, and societal calamities. It reaches out to society through environmental programs and communication campaigns, as well as programs and communication campaigns on healthy food, physical activity, responsible sexual attitudes, and responsible alcohol usage, among other things.

TV creates communities
Great television programmes create communities around them. TV shows, live events and news make animated conversation for friends, family and colleagues. They bind people together and trigger reactions on social networks.

TV inspires the mind
Television is a fantastic educational tool. It broadens knowledge of different cultures, promotes tolerance and global understanding of international issues. Through current affairs, discovery, lifestyle, cooking shows and children’s programmes, television encourages scientific and cultural curiosity.

TV goes hand-in-hand with sport
Without television, professional sport would be unrecognisable. Millions enjoy watching live sport every week from all parts of the world in ever-higher picture quality, and enjoy the sense of unity that sports coverage creates. Televised sport has other benefits: it promotes sport’s values and ethics, and it inspires people to follow healthy role models.

TV stimulates the economy
The global media sector of which television is a major part employs millions of skilled workers across the world. In addition, the success of commercial television as an advertising medium generates revenue which can be reinvested in even more great programming for viewers.

TV embraces the digital age
Consumers now have more opportunities to enjoy television content than ever before. Viewers can watch on multiple screens and interact within fan communities and social platforms. The social television experience is completed with exclusive online content, pre-release of sequences before linear-TV broadcast, digital video interviews, making of videos, backstage photos and many others.

TV reaches consumers & builds brands
Consumers are informed about new goods, services, concepts, and initiatives thanks to television. It improves the standing of already established brands and gives consumers confidence in their selections.

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